Zeco
Logo/Re-brand
Zeco is the restaurant industry's leading deep fry oil micro-filtration system. Used nation-wide by chains such as In-N-Out and Buffalo Wild Wings, it produces better tasting healthier food, extends the life of cooking oil, and saves money while delivering a higher quality product.
The goal of this project was a complete re-brand that would replace the current "Auto Zone" identity with a fresh, clean new look emphasizing the economic and environmentally-friendly nature of the company. Starting with research, sketching, and exploration, I developed the logo, brand standards, product manuals, and various info-graphics, icons and promo material for Zeco's new website.
